Dr Rajesh Singh Kumabam

Dr Rajesh Singh Kumabam

Dr Rajesh Singh Kumabam
Assistant Professor 

Qualification:
Bachelor’s Degree: B. E. (Mechanical Engineering)
Master’s Degree: MBA (Marketing & Information System Management)
Ph.D.: Ph. D. in Management, Title – “Strategic Marketing of Healthcare Products vis-à-vis Healthcare Insurance: A Comparative Study in Manipur”

Areas of Specialization:
Strategic Management, Services Marketing, Quantitative Methods, Organisational Behaviour, Cross Culture and Global Business Strategy

 
Sl. No. Title with Page No. Journal ISSN/ISBN No. Whether referred Impact factor, if any No. of Co-Author Whether you are the main Author
1.        Influencers in Tourism Destination Marketing: A Systematic Literature Review Sambodhi ISSN:2249-6661 Vol-44 No.-01(XIX0:2021 UGC Care Journal 3 Yes
2.        A Study on Customers’ Awareness and Perceptions of E-Banking Services in Imphal, Manipur (India) ANVESAK (Sardar Patel Institute of Economic and Social Research) ISSN: 0378-4568 UGC Care Group – 1, Peer Reviewed, Bi-annual Journal 4 Yes
3. Expanding the Horizon of Marketing: Contemplating the synergy of both Traditional Word of Mouth and E-Word of Mouth, pp.204-212 International Journal of Management (IJM) ISSN 0976-6502 (Print)   ISSN 0976-6510 (Online) Journal Impact Factor (2016): 8.1920 (Calculated by GISI) 4 Yes
4. Customer Perception of Health Insurance (HI) Products: A Study in Imphal City, Manipur (India), pp.82-95 International Journal of Management (IJM) ISSN 0976-6502 (Print)   ISSN 0976-6510 (Online) Journal Impact Factor (2013): 6.9071 (Calculated by GISI) 4 Yes
  • Book Chapter – Title of the Chapter ‘Youth and Entrepreneurship: A Case Study of Manipur’ in the book title ‘A Beacon across Economics, Finance, Governance and Leadership in Recent Era’ published by Himalaya Publishing House, July, 2017. ISBN: 978-93-5273-426-9
  1. Member of the Project Team for the Endline Survey of Knowledge, Attitude and Practices (KAP) of Citizens in Manipur, 2022 (Survey done for ECI by Department of Vocational Studies and Skill Development, Manipur University).
  2. Member of the Project Team for the Baseline Survey of Knowledge, Attitude and Practices (KAP) of Citizens in Manipur, 2021 (Survey done for ECI by Centre for Entrepreneurship and Skill Development, Manipur University).
  3. Member of the Project Team for the Endline Survey on Knowledge, Attitude and Practices (KAP), Manipur Lok Sabha Election, 2019 (Survey done for ECI by Manipur Institute of Management Studies, Manipur University).
  1. As Central Observer in the 2019 Lok Sabha Election in Senapati District, Manipur.
  2. As Convenor, Institution’s Innovation Council (IIC), Manipur Technical University since 25 March 2023.